What’s in it for me? Unleash your company’s potential with this guide to user research.
We live in a data-driven world, and that’s good news for businesses. Companies have never had so much information about customers at their fingertips. But all that data can be overwhelming. If you’re not asking the right questions, you’ll never discover what your customers truly want and need. That’s why it pays to think carefully about your user research methodology. With so many different approaches out there, you want to make sure you’re picking the right method for your business. Luckily, the insights of seasoned professional Stephanie Marsh make this easy to do. Marsh is a user experience and research consultant who has worked with everyone from the British government to EasyJet. As actionable as they are insightful, these readims offer a crash course in making your research count. Along the way, you’ll learn why you should avoid asking open-ended questions; how to tackle sensitive topics; and why observation is just as important as the questions you ask.